Post by account_disabled on Feb 28, 2024 8:55:42 GMT
Today I want to talk to you about how to create content with a human approach that certainly takes into account search engines and keywords but which wants to attract the user and push him to action. Let's see what are the rules to follow to improve the User Experience and create content that generates value, but above all from human design, also thanks to the help of theories and models that derive from psychology . Remember that content that is not designed as human is slang, robotic and much more... yet how do you create content designed for the person and capable of generating conversions for your company ? Let's see together some principles of psychology applied to content marketing.
The theory of cognitive fluency Research from 2012 shows that the time in which the user judges a website is equal to 0.05 seconds , or less than Norway Phone Number a blink of an eye, and the attention span is limited to 8 seconds. This is why creating complex content and inserting it into a chaotic design doesn't help: the user evaluates the difficulty of the web page or applies cognitive fluency. To increase conversions you must follow a human approach and create familiar content, write it in a clear and readable way, repeat the concept several times and associate a positive feeling with images that create a good mood.
“Fluid” content has the following characteristics: It explains the product in simple terms and is short Includes a clear and concise call to action It focuses on a single theme per article, video, post or web page Use eye-catching graphics and visible links It is accompanied by infographics and videos but also emojis 2. The effect of social proof It is a technique used by both Facebook and Google and is based on the fact that people judge a product, service or event to be more valid if it has received interactions from other people and this happens in 69% of the population. If you want to apply this principle to your content marketing activity, the advice is: Focus on case histories Use.
The theory of cognitive fluency Research from 2012 shows that the time in which the user judges a website is equal to 0.05 seconds , or less than Norway Phone Number a blink of an eye, and the attention span is limited to 8 seconds. This is why creating complex content and inserting it into a chaotic design doesn't help: the user evaluates the difficulty of the web page or applies cognitive fluency. To increase conversions you must follow a human approach and create familiar content, write it in a clear and readable way, repeat the concept several times and associate a positive feeling with images that create a good mood.
“Fluid” content has the following characteristics: It explains the product in simple terms and is short Includes a clear and concise call to action It focuses on a single theme per article, video, post or web page Use eye-catching graphics and visible links It is accompanied by infographics and videos but also emojis 2. The effect of social proof It is a technique used by both Facebook and Google and is based on the fact that people judge a product, service or event to be more valid if it has received interactions from other people and this happens in 69% of the population. If you want to apply this principle to your content marketing activity, the advice is: Focus on case histories Use.